statistical mechanics - Which areas in physics overlap with those of social network theory for the analysis of the graphs?

I am studying social networks in terms of graph theory and linear algebra. I know that physicists have published and worked a lot in this field. This causes me to assume that there are sub-fields in physics which overlap in the essence of their problems with those of small world networks. Which natural phenomena exhibit these kind of features similar to small world networks?

I would like to know that, so maybe I can look at those problems to get inspiration that can be taken to social network theory.